Nostalgia is the new cool. Gen Z has turned TikTok into a time machine, reviving late-’90s trends with fresh edits, ironic ...

Few games captured living rooms across America like Wii Sports. When Nintendo released the Wii in 2006, families weren’t just buying another console—they were stepping into a new way of playing.

While some of these traditions are about personal memories, Routledge says Gen Z is also experiencing a historical nostalgia: ...

In a delightful twist of nostalgia, Google has enlisted the talents of Kirsten Dunst and Gabrielle Union to promote its innovative ‘Try On’ AI tool in a new advertisement that will resonate with fans ...

In a delightful throwback to the early 2000s, Kirsten Dunst and Gabrielle Union star in Google’s latest advertisement for its "Try On" AI tool, bringing a wave of nostalgia to fans of the iconic film ...

The notion of the “nostalgic American” served liberals as an ideal whipping boy at a time when the intellectual foundations of liberalism were beginning to erode. As the dogma of progress became ...

Nostalgia is one of the internet’s favorite pastimes. The New York Times recently reported on a new trend built around that feeling: social media accounts posting AI-generated scenes that look as ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Nostalgia can be defined as a sentimental yearning for the past, ...

Although it can be bittersweet, nostalgia tends to evoke in people memories of a time long past that is both uniquely pleasant and irretrievable. A new study led by the University of Cambridge in the ...

Be kind and rewind — back to the ‘90s. Nostalgia Fest, an epic two-day party in honor of the generation of “Power Rangers” and POGs, is landing in Nassau County this weekend as the ultimate throwback ...

Nostalgia is a complex emotion. It blends longing for a cherished past and the bittersweet realization that one can never fully return to that time. Psychologists have puzzled over why humans ...