Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

Kapwing researchers set up a new YouTube account with no prior preferences to test how content goes viral. They found that ...

“If you tip $0, it offers them $8 base pay just to get the food moved. The result is that your generosity isn't rewarding the ...

MTV India is shutting down after shaping youth culture for decades. This marks the end of an era as digital platforms replace ...

Since Elon Musk bought Twitter in 2022, it has often seemed that he transformed a platform that favored progressives into one ...

The idea for your business’s next viral moment might be hiding in plain sight—or likely someone else’s trending Short. When ...

Once a TikTok wannabe, Instagram’s video feature is now a hit with users and advertisers. Can it make the leap to television?

YouTube is reshaping India’s culture—from Oscars in 2029 to topping markets. Chatted with Gunjan, YouTube India MD, on Sourav Joshi’s rise, shorts vs long-form, algorithm myths, and 2026 survival tips ...

For marketers, MTV’s UK sign-off is a clean line in the sand. There was a time when buying youth culture meant buying a slot ...

When Merriam-Webster announced its Word of the Year was "slop," it made sense - at least from the perspective of someone who reports on the ins and outs of social media.

The algorithm year did not arrive with noise. That is exactly why it matters. Because the biggest changes are no longer announced, they are installed, accepted, and normalised. And by the time we ...

A report reveals AI-generated content now dominates YouTube, with India leading the trend in production and consumption.