Makeup and SFX artist Jo Steel recreates Edward Scissorhands in detailed cosplay.

So, the internet is basically losing its mind over a new set of family photos featuring Kanye West and his daughter, North.

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Fashion remains an unpredictable beast: allergic to certainty, resistant to logic, and most alive precisely when it’s busy proving everyone wrong.

Dermatologists and makeup artists weigh in on easy-to-apply formulas that smooth complexions without creasing. Powder foundations often get a bad reputation for mature skin, but today’s foundation ...

Before she became known as the internet’s unofficial “CEO of Blush,” Toni Bravo was simply following her curiosity. When she began posting videos in 2022, she was not chasing virality, brand deals, or ...

Facebook isn’t just the social media platform with the highest return on investment for digital marketing. As of 2025, it’s ...

In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber ...

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the ...