Rising from viral authenticity to mainstream influence, Alix Earle has built a digital empire rooted in candor and style.

Explore beauty brands owned by Asian celebs that are redefining skincare, makeup, and haircare across global markets.

Explore beauty brands owned by Asian celebs that are redefining skincare, makeup, and haircare across global markets.

From radiant skin to bold color, the 2025 holiday makeup trends embrace wellness, minimalism, and self-expression, shaping ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

Learn how to create a stunning matte black smoky eye makeup look in a simple and easy way. This tutorial provides ...

Makeup trends then vs now💄 !! Texas judge orders Attorney General Ken Paxton's divorce records unsealed amid heated Senate primary Ed Sheeran unveils six-pack and reveals 'really gentle' way he did ...

Experimenting with colour, texture and technique is the crux of what we love about makeup, and this coming year has it all. Whether you want to embrace the 'quiet luxury' look or opt for bold soft ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. The only catch? Sweltering heat, rising humidity, and icy blasts of ...

Another year means new (and old) makeup trends. And the 2026 makeup trends seem to signal a shift toward statement looks rather than the softer styles of previous years. With bold colors, ...