The spread of generative AI has become background radiation, pitting players against studios and leaving its role uncertain.
To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...
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AI world models set to transform the $190 billion gaming industry through interactive 3D environments
The video game business is heading toward a big change as new artificial intelligence systems learn to build interactive 3D ...
Elon Musk’s AI company, xAI (PC:XAIIQ), is entering the video game market. The company has started hiring for a new gaming ...
Electronic Arts has announced a new partnership with Stability AI, the creator of AI image generation tool Stable Diffusion. The company will "co-develop transformative AI models, tools, and workflows ...
As the debate around the use of generative AI to build video games rages on, Tim Sweeney, boss of Fortnite developer Epic Games, has waded in to call on Valve to ditch its AI Generated Content ...
TL;DR: Microsoft is leveraging generative AI extensively in developing two new Halo games launching in 2026: a Halo Combat Evolved remake with modern mechanics and a cross-platform multiplayer live ...
Like Embark Studios' 2023 shooter The Finals, its new game Arc Raiders, out today, comes bearing an "AI generated content disclosure" on its Steam page. "During the development process, we may use ...
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