Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Under pressure, leaders face a choice: rely on reactive decisions or treat pricing as a strategic capability. By pulling a ...

Learn how competition-driven pricing strategies work, their pros and cons, and how they impact market share and profitability ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Learn how risk-based pricing in credit markets affects interest rates and loan terms based on creditworthiness, and understand regulatory requirements like the 2011 rule.

Digital price labels could be coming to a grocery store near you—if it isn’t there already. The pricing system, which replaces paper stickers with electronic labels that can be changed in real time, ...

Jackson Hewitt Online offers transparent, flat-fee pricing at $25 for federal and state returns but is lacking in features, ...

Wendy's CEO just announced the company will soon embrace surge pricing. Once reserved for the travel industry, dynamic pricing is spreading. Consumers should expect to start paying premiums during ...

“Instacart is far from the only corporation using AI technologies to determine exactly how much profit they can extract from their customers by overcharging them,” Owens said. “It’s time for ...

Delivery company Instacart will pay $60 million in customer refunds under a settlement reached with the Federal Trade ...

Squarespace pricing starts at $16 per month for its Basic plan. The popular website builder offers other plans that cost $23 per month, $39 per month, and $99 per month, respectively. Compared with ...