Have you ever localized a website to multiple languages? If you nod in agreement, you know that instead of an expected traffic boost, it's all too easy to get a performance slump instead. Your ...

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the ...

Because having your content translated and localized specifically for your target market definitely helps that target audience find your content in the organic search results. And when they land on ...