Are you ready to “retweet” something from ServNet on Twitter or “like” its latest Facebook update? With more business being conducted online and the vast majority of auction customers using the ...

To remain relevant in the ever-changing world of social media, a brand must stay true to its identity while continually adapting to new trends and platforms. While maintaining a strong presence on ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Depending on how you use it, social media can either be a digital marketing darling — one that consistently cultivates brand sentiment and strong emotional connections among your customers — or a ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts. Opinions expressed by Entrepreneur ...