Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. As we approach the second half of the year, most companies in ...

What do Pandora, Netflix, and Amazon all have in common? All three are world-class “segmenters.” Almost everyone segments to some extent—targeting different customers with different marketing—but ...

Strava has launched a major redesign of its Apple Watch app, and with it comes the one feature its users have been requesting for years: Live Segments. The update brings real-time, on-wrist ...

L3Harris Technologies (NYSE: LHX) is streamlining its core businesses into three segments focused on communication systems, integrated mission systems and space and airborne systems. “Our business ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

CCL Industries is analyzed through its business segments, acquisition strategy, and competitive positioning. Read why CCLLF ...

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to ...

Discover the importance of segment margin, how it's calculated, and its impact on business performance. Learn to identify valuable segments and optimize resources.

The restaurant industry is segmented according to the level of service customers receive. According to the National Restaurant Association, the restaurant industry is still one of the economy's top ...