Over the course of this series of articles, I laid out some of the basic approaches and philosophies that I take when it comes to positioning in the B2B marketplace. Some of you agreed. Some of you ...
Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...
Most languages use word position and sentence structure to extract meaning. For example, "The cat sat on the box," is not the ...
Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. I recently received an email from a CEO reflecting on a ...
“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...
Half of all business-to-business (B2B) businesses fail after five years and few successfully scale. The industry may blame product-market fit, but the uncomfortable truth is often simpler: The best ...
According to new research from Adestra, analyzing 1.159 billion B2B emails sent within the last 12 months, the subject lines that work best are either less than 30 characters, or longer than 90 ...