We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...

The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

How do today’s major global brands develop a digital presence and compete organically in local markets throughout the world? It’s called glocal. No, that’s not a typo – glocal is a sophisticated ...

As brands look for more worldwide growth, localization of marketing campaigns as well as products is becoming more important to success. Brands are thinking globally, but acting locally. Localization ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

With 30 years of experience, Lincoln Jacobe, CEO of 6 Pillars Marketing, has delivered outstanding outcomes for a wide range of brands. As businesses of all sizes now have global marketing ...

Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations' drive for centralization versus customers desire for personalization, ...

Award-winning, fast-growing brand Culver’s, known for its signature ButterBurgers and Frozen Custard, has chosen Local Hero, a digital local marketing platform, to help the company’s franchisees ...

WHITE SULPHUR SPRINGS, W.Va. — Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic ...

The eBook includes real customer examples from ReachLocal, Morgan Olson, Pyramid Analytics, Brand USA and many more, which explain how quality localization helps businesses improve their customer ...

A new study from the CMA Council, "Localize to Optimize Sales Channel Effectiveness," reports that localization of messages, images, creative executions, offers, deals, and interactions is still ...