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e.l.f. Beauty’s CDIO says she’s responsible for AI’s foundation, but that these tools aren’t an IT mandate

Ekta Chopra, the chief digital information officer of e.l.f. Beauty, says the fast-growing beauty brand is piloting 85 different agentic artificial intelligence use cases. But giving employees more ...
Business Wire

e.l.f. Introduces “color e.l.f.nalysis” and Curated Pinterest Boards

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...
Business Wire

e.l.f. Cosmetics is First Brand to Launch Shoppable In-Stream Element on Twitch, Powered by Amazon Ads

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced an innovative partnership with Twitch, powered by Amazon Ads, to become the first brand to ...