Our Visit Segmentation provides exactly that. This type of model not only makes it easier for marketers to use the data to answer questions they have, it helps them frame meaningful questions. Digital ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company today announced a partnership with Captivate LLC, North America’s leading digital-out-of-home (DOOH) video network, to help improve ...

Jedi Digital Marketing Hong Kong has announced a continued emphasis on refining its digital marketing framework, reflecting broader shifts in how organizations manage online visibility, information ...

Better Business Advice recognizes Mailchimp for its strategic value in modern digital marketing. The platform's features simplifies the marketing stack, reduces the need for multiple separate tools, ...