In a world of digital goods, content providers are unlikely to get paid for raw content anymore, and must instead focus on the formats in which content is delivered. Matt Asay is a veteran technology ...

How can you make sure your marketing stands out in the age of content shock? How can you provide more value to your audience, and get them to pay attention to your messaging, in an over-saturated ...

With reels, stories, livestreams and immersive experiences competing for consumers' attention, brands have to decide not just what content to make, but where to show up. Every platform promises reach ...

We all know how important it is to create good content to drive readers to our sites, whether they be personal blog posts or company websites. Good content doesn’t just require good writing; it also ...

In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold: The games are much more accessible across ...

Been thinking about my media consumption diet. What I consume, and what I do not. Below is a quick estimation of the content, format, platform and sources of the media I consume. A couple of things ...

Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content. Site owners can safely repurpose a video as an ...

There are two approaches when it comes to content marketing. You can throw a bunch of crap against the wall and hope that some of it sticks, or you can create well thought-out content that connects ...

“To do this effectively, journalists must conceptualize stories through an honest discussion that has format at its core.” Journalists have traditionally seen their job as creating content. How that ...

Does content drive B2B purchase decisions? Looking at the data in NetLine’s (a lead gen company) 2023 State of B2B Content Consumption and Demand Report, the answer is yes. The report, gleaned from 38 ...

B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to ...