NEW YORK—Nielsen has announced that LiveRamp is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. Mike Bregman, chief activation ...

In this special guest feature, Dr. Jeffry Nimeroff, CIO at Zeta Interactive, examines how 2016 is shaping up to be a be great year for BigFast Data and analytics, and how this is the year that ...

The NFL is reshaping how professional football is played, managed and experienced through data. At the core of this shift is a unified data ecosystem — centralizing collection, storage and usage to ...

The AI revolution shows no signs of slowing down, transforming industries at an unprecedented pace. The fuel powering this change is high-quality, well-managed data. As companies adopt AI, the demand ...

With more and more use cases for AI and all its branches taking shape, big data is surging in relevance as the backbone of these projects—prompting DBAs, IT, data scientists, and more to take a closer ...

The big data companies focus on collecting, storing, and analyzing huge amounts of data that businesses use to make smarter decisions. This data comes from many sources, like websites, sensors, social ...

As businesses continue to harness Big Data to drive innovation, customer engagement and operational efficiency, they increasingly find themselves walking a tightrope between data utility and user ...

Data has taken a new position in the spotlight as the most important part of using AI. If the organization is using corrupt data, insights will vary wildly, and misinformation can damage the company’s ...