NEW YORK—Nielsen has announced that LiveRamp is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. Mike Bregman, chief activation ...
The NFL is reshaping how professional football is played, managed and experienced through data. At the core of this shift is a unified data ecosystem — centralizing collection, storage and usage to ...
With more and more use cases for AI and all its branches taking shape, big data is surging in relevance as the backbone of these projects—prompting DBAs, IT, data scientists, and more to take a closer ...
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