Optimised app icons can attract up to 25% more users with some apps seeing even higher Tap-Through Rate (TTR) increases. This is according to new research from global software company SplitMetrics ...

Opinions expressed by Entrepreneur contributors are their own. App store optimization, or ASO, is so important in getting your app discovered, but it is also the most ignored marketing tactic. ASO can ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

The age of wildly personalizing the look of macOS might be over, but customizing app icons is still fun, and the phenomenon is more popular than ever since the advent of Home Screen widgets and custom ...

Changing your app icons on Android is easy, but it can be non-intuitive at times. Before getting started, we recommend choosing a trustworthy third-party launcher if you want to maximize the Android ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...